Introducing: The Brand Secure System
The Brand Secure System consists of four functional areas:
- Tamper-proof
- Open & concealed code
- Suitable for all common surfaces
- Customisable
- Database-driven queries
- Product and group management
- Access tracking
- Integration into existing systems possible
- Web app or native app
- Easy exchange between manufacturer and consumer
- Increased trust in brand reliability
- New marketing tool
Brand Secure Label
With the tamper-proof Brand Secure Label in combination with the Brand Secure System, both you as a manufacturer, and your consumers are reliably protected against product counterfeiting!
The Brand Secure Label
Every product provided by the Brand Secure System is marked with the special and forgery-proof Brand Secure Label. Each of these have an overt and a covert code.
Digital Product Passport
The digital product passport serves as an essential instrument for a climate-friendly economy. For example, it should provide information on the origin, composition, and repair possibilities of a product as well as on its handling at the end of its life.
Authenticity check
In just three simple steps, the authenticity of the product can be checked by the end consumer. The easy-to-understand instructions can be fully customised.
Product/Batch information
After purchasing the product, consumers can uncover and scan the hidden code. This code is unique and can only be assigned to one product. If the batch information is stored in the Brand Secure System database, the consumer receives immediate feedback in the app as to whether it is an original product.
If it is a counterfeit, it is immediately displayed to the consumer. This protects you from inferior product counterfeits and possible recourse claims.
The Brand Secure Label
Every product provided by the Brand Secure System is marked with the special and forgery-proof Brand Secure Label. Each of these have an overt and a covert code.
Digital Product Passport
The digital product passport serves as an essential instrument for a climate-friendly economy. For example, it should provide information on the origin, composition, and repair possibilities of a product as well as on its handling at the end of its life.
Authenticity check
In just three simple steps, the authenticity of the product can be checked by the end consumer. The easy-to-understand instructions can be fully customised.
Product/Batch information
If it is a counterfeit, it is immediately displayed to the consumer. This protects you from inferior product counterfeits and possible recourse claims.
Three steps to check authenticity
In just three simple steps, the authenticity of the product can be verified by the end consumer.
Visit website
The web address indicated on the label is accessible via the browser.
The principle:
Visible and hidden code
Move the slider to the right to reveal the hidden QR code.
(Illustration symbolic)
Safety on both sides.
The Brand Secure System means double protection against counterfeiting: for the manufacturer and the end consumer. This is particularly important for products and brands that require reliable protection against professional counterfeiting.
Through our system, we enable end consumers to independently check for the original. In addition, the consumer’s brand experience is enhanced, and their loyalty to the brand is increased.
The consumer simply exposes the hidden code after purchase, scans it, and has the certainty of having bought an original product.
Keep in touch with your customers – easier and more secure than ever before.
The app or web app creates a completely new type of manufacturer-consumer relationship based on double trust.
For instance, companies become more transparent for their customers with the digital product passport. It is already integrated into the Brand Secure System. It is easier for you as a company to introduce the digital product passport (DPP), which is mandatory throughout the EU.
The digital product passport is part of the package of measures announced by the EU Commission for the Sustainable Product Initiative – SPI for short.
An investment in anti-counterfeiting that pays off.
Counterfeit products damage your brand reputation and reduce customer loyalty.
Products marked with the Brand Secure Label are originals and can be verified as such at any time.
Advantages of the Brand Secure System:
- Double protection against counterfeiting
- Increased sales through increased trust
- Protection of your company reputation
- Opening up new marketing opportunities
Take your marketing to a whole new level.
With the Brand Secure System, advertising can be individually and specifically targeted to the needs of the customer. By continuously building trust in the brand, unprecedented customer loyalty can be achieved for the first time.
Sweepstakes, loyalty or birthday bonuses can all be integrated into the Brand Secure System and create a completely new brand experience.
Connect with the digital lifestyle of your customers.
Manufacturers and end consumers benefit.
Our system gives manufacturers the opportunity to interact with their own customers and build trust.
Brand Secure System enables manufacturers to independently verify the authenticity of the product to their end consumers. This creates trust in the brand promise and stronger customer loyalty.
Customer loyalty can be sustainably increased by providing customised sales offers and loyalty points.
